In his Huffington Post blog post, founder and CEO of ChangeLabs, Peter Sheahan explores the topic: "Positioning: Success Comes From Knowing Who NOT to Do Business With."

In the blog, Sheahan highlights DPR as a case study. He explores our purpose: "We exist to build great things" and how we base decisions off our central beliefs to respect the individual and change the world. Sheahan also touches on DPR's longstanding relationship with Jim Collins, business guru and author of "Good to Great," "Built to Last" and "Great by Choice." Said Collins, "I have met with very few companies where the desire to be great is as sincere as this company (DPR)."

Sheahan goes on to write about DPR's carefully selected five core markets and how we build complex structures for deliberate clients.

ChangeLabs has been conducting research for an upcoming book. As CEO/founder of ChangeLabs, a global consultancy delivering large-scale behavioral change projects, Sheahan has worked with some of the world’s leading brands in the area of innovation and change. He is the author of six books including, "Making It Happen," "Fl!p" and "Generation Y."

Read all of Sheahan's Huffington Post blog posts to learn more about his business insights.